Inspector Calls Essay Thesis Example For Students

Reviewer Calls Essay Thesis By including the Inspector from the very beginning his essence is an enduring one and regardless of whether he is just obvious toward the beginning of the play, at that point vanished, his quality would even now wait in the climate of the play. I might want to now advance a portion of my thoughts on the best way to open your play. It might be conceivable to not have an Inspector in the play by any stretch of the imagination, he could be an article, an outline or only a voice. The crowd will watch the play eagerly attempting to select were the sound is originating from and by utilizing a decent encompass sound set up they would never pinpoint the sound, subsequently making an inescapable impact. Likewise, as the play advances and the Birlings still, small voice is attacked more, the set could progressively get dimmer as the darker privileged insights are uncovered until at long last the Birling house is completely dark, with the characters washed in a scary red light, with the outside world a brilliant, glad spot. On the off chance that you did incorporate an Inspector figure, have you thought of how to depict it? It might be a lady and perhaps for more prominent impact, a dark or Asian lady. By having the last mix, a very improbable one at the time it could beat numerous issues, for example, prejudice and sexism, which were across the board at that point. Individuals of an ethnic foundation living in England were probably going to be slaves, the encapsulation of common laborers and ladies for the most part had nothing to do with significant issues, so by having them in a condition of power it would have a moral effect. Another sensational way you may wish to organize the play is have the road outside a scene of anguish, potentially pouring and with a couple of individuals clustered together under a light post or other item. This would show the aggregate soul that the lower classes had. At that point as the play closures and all the privileged insights have been told, the house could become abandoned and destroyed, similarly as the Birlings lives presently seem to be. The road could then change to an upbeat spot, with individuals talking and giggling and the Inspector leaving of the privilege of the stage grinning. The kid with the orange could then be called by somebody, potentially a parent and educated that his sister is coming near. Considerations of Eva Smith will be flying around the crowd as the blinds close. These are only a couple of the thoughts you could utilize yet I will leave it to your own inventiveness. I trust my thoughts have been of some motivation and anticipate seeing your variant! Yours Sincerely J. B Priestley.

Relationship between BOH tea and consumer behavior

Connection between BOH tea and shopper conduct BOH Plantation Sdn Bhd was found by John Archibald Russell in the year 1929, along with A.B. Milne, a veteran in tea planting from Ceylon they prevailing with regards to acquiring a concession of land in Cameron Highland so as to begin the tea estate business. Together the team changes steep wildernesses inclines into a tea garden known as BOH Plantations, which is the first good country tea garden in the nation. BOH Plantations business starts to blossom and at present is the main tea cultivator in the nation. The estate extended and claims four tea gardens, of which three is found 5000 ft above ocean level and is arranged in Cameron Highlands, and the fourth is bringing together in Bukit Cheeding, Selangor. All things considered, the nurseries size altogether is 1200ha. BOH Plantation has been immovably settled in that most Malaysia drinks BOH tea than some other brand. BOH teas are accessible in 3 unique structures (tea parcels, tea packs, tea dust). The organization right now creates 4 million kg of tea in a year. Malaysian devours 10million kg of tea which makes BOH tea biggest maker locally of dark tea, as far as cuppage, BOH tea creates about 5.5 million every day which nearly meets half of tea utilization prerequisite in the nation. The example of overcoming adversity of BOH Plantation keeps on being Malaysias driving brand in tea and is likewise sending out to Brunei, Japan, Singapore, United Arab Emirates and furthermore the US. Purchaser Decision Process BOH tea Purchaser Decision Process is essentially known as an intellectual procedure. Shopper knows about a need or needs and quest for potential approaches to fulfill it. Familiarity with customer isn't a programmed procedure; it is really particular outer system. Model, customers are open to a huge number of messages that convinces them from promoting, political association, strict gatherings , food items and a lot increasingly different assets. This mass data that searches out customer consideration at that point sifted through by individual so as to settle on the choice in purchasing an item. All together for a shopper to buy an item, the individual needs to experience the 5 phases of buyer choice procedure. These 5 phases of purchaser dynamic procedure are significant for buyer to settle on a precise choice in fulfilling their necessities and needs. The stages stream in arrangement starting with issue acknowledgment and closure with post-buy assessment. The 5 phases are as chart above: Issue Recognition Data Search Assessment and Selection of Alternatives Choice Implementation Post-buy Evaluation Issue Recognition The shopper choice procedure starts when a customer knows about fulfilling their necessities or needs. For as far back as decade, medical advantages have grabbed the eye of the wide inclusion of media. Various examinations have demonstrated that the cell reinforcement polyphenols of tea has the counter malignant growth properties and furthermore ready to lessen the danger of gastric, and furthermore skin disease. Avoidance is superior to fix; this announcement has drive purchasers to look for solid item to keep up a sound way of life, in like manner tea is a sound beverage. This is the place BOH tea as Malaysian driving brand gives top notch tea that contains rich fragrance of tea seasons that fills the nose and savoring the preference for the mouth while giving an alleviating impact. The following are 2 instances of BOH teas top items. Item 1 (BOH string and tag) Source: https://www.boh.com.my/shop/product_info.php?products_id=71 Most expend item that fulfills the need of shoppers that needs to plan moment pre-pack tea. Item 2 BOH tea leaves Source: https://www.boh.com.my/shop/product_info.php?products_id=29 This item fulfills the necessities of shopper that inclines toward the old style tea leave technique, as the smell and taste of tea is more grounded. Data Research At the point when buyers distinguish an issue, they will discover approaches to tackle the issues. Purchaser should do inner and outer research in getting the information on items that will fulfill their requirements. On account of BOH tea, since it is the main tea brand in Malaysia it is critical to reinforce the brands initiative by making mindfulness for their item through deals advancement and promoting. As interior research, all together for BOH tea to catch the consideration of customer they have thought of an infectious expression ada Ummph which truly implies beyond what words can depict sort of feeling to show the incredible nature of tea that is produce by BOH tea. This expression will emphatically enlist the brands name in the brain of purchaser, with the goal that whenever they need to buy tea, BOH tea will be their first decision as the ada Ummph state shows that customer will never lament in devouring their tea. Above is the case of the snappy expression that is place on the result of BOH tea that consistently remind individuals to appreciate the integrity of tea simultaneously getting a charge out of a loosening up time, it has particular BOH tea from various brand of tea, for example, Twinnings, Chamomile and Lipton. Outer research permit purchaser to access for optional data from online assets, promotion, pamphlets and a lot more so as to furnish them with the overabundance information to buy their preferred PC. Tea consumer in Malaysia won't get away from the consideration of BOH tea, as their item can be gotten from most retail outlets. BOH tea has additionally advanced their tea in printed media, for example, paper promotion, TV ad, and furthermore battles. BOH tea advances their tea with holding with affection ones by making snapshots of harmony with friends and family. This is to show that some tea can join everybody together with no limitation. One path for BOH tea to teach purchasers is by parting with free samplings and by holding challenges for shoppers. Source:http://old.brudirect.com/public_html/DailyInfo/News/Archive/June05/100605/bb08.htm Above is an image of a victor who took part in a fortunate draw pick that was sorted out by BOH tea in a shopping center. This shows advancement is a significant system so as to construct purchaser information on BOH tea. Assessment and Selection of Alternatives The accompanying advance permits the customer to assess the brands from the data that is acquired. Shoppers considers item to be a heap of qualities, for example, the need, advantages, and credits so as to settle on the correct choice that fulfill their necessities and needs. This heap of characteristics is really an items objective and emotional variables. Target factor Solid smell of tea and savoring taste Emotional elements Examination of BOH Tea and Lipton tea, BOH tea being the remarkable as item is less expensive then Lipton and has solid fragrance that suits buyers taste Buy Decision Buying the brand BOH tea fulfills the whole range of the non-mixed refreshment in Malaysia and urges tea to be expended including, cool, moment, customary or in whatever other structure that is favored by shopper. This fulfills the purchaser by giving decision of tea utilization as indicated by their taste This is where customer has chosen which brand of item that the individual needs after a creation examination with all the accessibility of item marks. Purchaser will at that point need to choose 2 explicit components which is buying the brand decision and buying time. Buying Time Item can be buy in most retail outlet as bundles. Buyer can likewise get it in group during advancement period as well. Post buy assessment In this stage the degree of procurement association of buyer is significant, it is regularly known as the degree of worry for or enthusiasm for the buy and vigorously relies upon the broad data that is look for by the shopper in settling on a buy choice. Low buy contribution process Model, assume if a purchaser purchases a specific brand of item (e.g., BOH tea) as an issue of propensity, this implies the beverage is a low buy contribution circumstance and shoppers don't need to assess and look for data broadly. This case purchaser will basically purchase and devour the item and creates a significant level of rehashing a similar acquisition of item. Chart above shows low contribution buy process that happens. The advantage of low buy association process is BOH tea has become shoppers steadfast brand for tea utilization items as rehash buy has been occurring every now and then. In any case, if the degree of procurement is high and the buyer is engaged with broad dynamic, shopper will be bound to confront an increasingly explained post-buy assessment. High Purchase Involvement process This diagram shows that there is a post-buy cacophony where customer can't focus on the choice of picking the brand that they need and it will make nervousness among purchasers as it is hard to settle on choices decisions. With the end goal for shopper to decrease this disharmony, customer needs to make approaches, for example, to build the allure of the brand that they need to buy and reject the attractive quality of dismissed other options and furthermore dismiss the negative information on brand bought. In the event that disharmony isn't diminish, the tension experience may transform into a disappointment and prompts another issue. That is the reason high buy inclusion needs broad research of data to diminish nervousness and increment the certainty level in buying the item they need. Purchaser will remain faithful to BOH tea in light of the fact that the organization is continually doing research so as to fulfill the future shopper needs. Mental Core BOH tea Consideration Consideration is an idea of intellectual brain science that causes us to effectively process data present in our condition. Consideration is an oblivious procedure where purchaser can naturally examine the highlights of the earth encompassing them. Consideration can be ordered into 2 which are deliberate and automatic. Specific Attention Specific consideration is the investigation of

Long weekend

Long weekend So this weekend was a long weekend, in honor of Columbus Day and also in honor of student exhaustion, and therefore I would like to write a paean to the MIT long weekend. The abundance of long weekends is one of my favorite things about the MIT schedule we have approximately one three-day weekend per month during term, and sometimes a four-day weekend. This semester, we started school on September 7, have days off on September 19, October 10, October 11, November 11, and November 24/25 (Thanksgiving). The calendar, I think, reflects the fact that MIT students really go for delayed gratification; its easier to work work work for a few difficult weeks in a row when you know theres a break coming up, no matter how small. And let me tell you what, this weekend was just what I needed to recharge my metaphorical batteries. So far this weekend, I have slept for 30.5 hours (and will probably sleep at least 10 tonight), cheered at a (VERY RAINY) football game, watched a (VERY ROWDY!) game of Beirut, worked on graduate school applications, gone out to dinner at CPK, gone grocery shopping, allowed my boyfriend to dye my hair (scary!), watched pro football, called my mom, entertained Adams parents, argued about ethics with my friend Mark 07, done homework, and generally lazed around in a hooded sweatshirt and enjoyed life. Hooray for laziness! A note about the last entry. Many people noted that my boyfriend is not actually a very good case for an entry with the title How to do everything wrong, since he actually didnt do that much wrong. This is true. I will defend myself by saying the following: 1. The title is an allusion to the entry I wrote about myself, and I actually did do quite a bit wrong in my MIT application (didnt interview, didnt take the most challenging courseload available to me, didnt take any science APs, had a lower SAT math than SAT verbal, wasnt ranked first in my class). 2. While Adam wasnt quite as lame as I was, he still didnt have the things a lot of people consider essential for a successful MIT application the kids SATII writing was a 450! Im just out to dispel the notion that you need a set of perfect test scores and grades to get into this joint. :) Long Weekend ouch, my last CPW!

Appartenir French Verb Conjugations

New Push For Euthanasia Bill - 1669 Words

Newspaper and magazine articles New push for Euthanasia bill – Examiner by Manika Dadson March 14th 2015 This Newspaper article says that to voluntary assisted dying bill will be back on the table later this year. Former premier Lara Giddings said she was still a passionate advocate for voluntary assisted dying. Previously the lower house rejected the bill 13 to 11 in October 2013. Columbia opens its doors to Euthanasia – World mag By Katlyn Babyak posted 7th of July 2015 This magazine article says that Columbian government approved the countries first legal death by Euthanasia. After a long legal battle 79-year-old Ovidio Gonzalez ended his battle with terminal throat cancer. Columbia is the first Latin American country to†¦show more content†¦Using touch alphabet method to communicate she makes her case for voluntary euthanasia. Gina states â€Å"I think a compassionate god would want people to have to option of a humane death† Interviews Questions: 1. Are you religious 2. Do you think people should have a choice to end their life? 3. Are you for or against euthanasia, Explain why or why not 4. What problems do you think would occur if euthanasia were legalised? 5. Would you ever consider euthanasia for yourself? Interview 1 – Skye Baker, 15 years old 1. No, I am not religious 2. I think everyone has a choice over your own life. You don’t live for other people; you affect the way they live. If someone chooses to end their life, no one should have the power to tell them they cannot. 3. I am for euthanasia, but only in certain circumstances. I do not believe that people should have to be left suffering if all they want is peace. 4. There would be many protests because sometimes euthanasia is enforced against the person’s will. This is occasionally classified as murder and murder isn’t a popular topic. 5. Interview 2 – Ben Kirkby 1. No I am not religious 2. Yes, I think a person should have the choice 3. I am for euthanasia because if you want to die you should be able to. Your body your choice 4. I don’t personally think it would be a problem but there is a lot in the media about people taking advantage of it to commit suicide. 5. If I

Eating Healthily with a Busy Lifestyle Free Essays

Comm 1100 – Pergrem Speech 1 – Informative Speech Assignment Examples Hybrid-Online Online COMM 1100 Spring 2012 Assignment Basics Speech: Present an extemporaneous informative speech to the class on a topic of your choosing in the format described. Time limits: 3-5 minutes Outline: â€Å"Write† your speech in the form of a detailed outline as discussed. Avoid using complete sentences; use bullet points. We will write a custom essay sample on Eating Healthily with a Busy Lifestyle or any similar topic only for you Order Now Do NOT write out your speech like an English paper. Notes: The outline you create will serve as your speech notes (you may bring these to the front of the room with you). You will need an extra copy for yourself. Visual Aid: A professional, college-level visual aid is required with your presentation. Bibliography/Copies of Sources: Include with your speech outline a printed, properly formatted Works Cited or References page. You may use either MLA or APA style. You must also include actual copies of your research sources (print the webpage, copy the magazine article, etc. hat you use). Vocal Citations Supporting Material: Include at least 3 vocal citations (â€Å"According to a December 2009 article in the New England Journal of medicine, obesity is the number one heath epidemic of the 21st century†) within your speech. Include at least 3 different types of supporting material (stats, examples, quotes, stories, etc. ) in your speech. Research Sources: Use at least 3 credible and scholarly (if possible) research sources (books, journals, magazines, websites, etc. ) when creating your speech. These are in addition to any personal experience you might have (you can’t count yourself as one of these sources). Turn in: At the time you give your speech, turn in the outline, bibliography and copies of sources with a copy of the â€Å"speech evaluation sheet† on the very top, your name and topic filled in. Staple these items together to make a â€Å"speech packet. † Make an extra copy of the outline to use as your speech notes. You may not present your speech without turning in your completed speech packet. Detailed Information What is an informative speech? An informative speech relays information to the audience. The primary goal is to increase the audience’s knowledge, understanding, or awareness of a topic. Informative speeches may: (A) Explain something (explain how to do something, how something is made, how something works, or how something occurs) Example: â€Å"How to Choose the Home Loan That’s Right for You† (B) Describe something (describe what a person, object or event is like) Example: â€Å"A Day in the Life of a Typical Third-Grade Teacher in Georgia† (C) Define something (define, elaborate or clarify a concept) Example: â€Å" What Freedom Means to Me,† or may cover any combination of these objectives What are the objectives of the informative speech assignment (why are we doing this)? To provide an opportunity for practicing presentation skills, to promote the critical thinking skill of being able Comm 1100 – Pergrem to consider/reason from/understand a variety of perspectives oth er than one’s own, to encourage informed global citizenship through the presentation process, to promote information competency/literacy. What are the time limits: 3-5 minutes Failure to meet these time guidelines (short or long) will result in a lower evaluation. Consider that you may be nervous so you may speak faster or slower than normal. You should practice and time your speech many times. When is this due? ? See the course syllabus for presentation dates. ? We will begin with volunteers and then I will go by the roll in order until everyone in the class has spoken. Speeches not completed by the time we move on to the next activity will not be heard and will be counted as missed. What do I turn in on speech day? At the time of your speech you will turn in: 1) A printed, stapled, detailed comprehensive/detailed outline of your peech. Follow the example provided at the end of this handout. Outlines that do not conform to appropriate outline standards and do not contain appropriate detail will be penalized. 2) A printed, stapled, detailed Works Cited or Reference page in correctly formatted APA or MLA style. Visit the Georgia Highlands Library site for more information/examples of how to cite sources correctly. 3) A Copy (printout or photo c opy) of at least the first page of all research source materials used, including copies of webpages, magazine articles, portions of books, etc. ) A blank copy of the speech evaluation form from the course webpage, name and topic filled in. stapled All of these items must be together, evaluation sheet on the very top, with your name on them. If I do not receive all of these items stapled together with your name at them I will NOT li sten to your speech and those points will be lost. I know it sounds picky but please do not paperclip these items or put them in folders, please staple them beforehand. I will not have a stapler with me so you will need to staple them at home or bring your own stapler with you. Again, you may not present your speech without your speech packet. What are the research guidelines for this assignment? – Assignment must contain at least 3 credible and (if possible) scholarly research sources in addition to your own expertise (your own personal knowledge does NOT count as one of the 3 sources). – Wikipedia is not an appropriate source, though it can certainly be a starting point for gathering information. Neither is ask. com nor any of those types of websites. Remember, any time you cite statistics, stories, etc. n your speech you must tell us where the information came from (provide vocal citations – cite your sources). For example, â€Å"According to a 2008 study reported recently in National Geographic, forty-percent of the earth’s animals are considered endangered species. † You are required to have at least 3 vocal citations in your speech. What type of visual aid is required? This speech requires a professional looking coll ege-level visual aid. What does that mean? It means a visual aid that one might find in a college class or the professional world. In other words, not a poster that looks as if a third-grader with crayons made it; not simply writing or drawing on the whiteboard; and not merely an object desperately thrown in at the last minute to meet the visual aid requirement. A good visual aid is well thought out/meaningful, large enough to be easily seen by every person in the room, clearly labeled, simple enough that the viewer can easily figure out the point, and is fully Comm 1100 – Pergrem incorporated into the speech – – NOT just tacked on at the end like â€Å"Oh and here’s my visual aid. It’s a picture of a dog. † What makes a good visual aid? An object can be a good visual aid. For example, I’m talking about par ts of a skateboard and I bring my board in as a model to show to the audience. A picture/chart/graph/drawing, etc. can be a good visual aid. Again, it should be large enough for everyone to see. How can you accomplish this? Enlarge it at Office Depot, Staples, etc. and put it on foam board (much better than poster board). Charts, graphs, etc. should be done on the computer and labels typed, not drawn by hand. Another option is to pass out a copy of our visual to everyone, for example, a National Guard recruitment brochure for everyone in the class to be passed out before you begin your speech. DO NOT PASS STUFF AROUND DURING YOUR SPEECH. This is very distracting for the audience and for you the speaker. And of course you can put graphics into a PowerPoint slideshow or other electronic medium and display them on the screen (you don’t have to do a full-blown PowerPoint presentation to put the graphics up). This can be a very good way to get pictures, charts, etc. into a format that everyone can see. How do you do it? Create your stuff and then either email it to yourself or save it on a flash drive (do not save it in your student folder). I will have the projector and computer up at the front of the room. You will bring your flash drive up and plug in, or you will pull up your email on the computer and open your PowerPoint from there. NOTE: You cannot login under your name/password on the instructor computer at the front of the room. Therefore, you cannot access your visual aid if you store it in y our student â€Å"folder. † You can, however, access your student email. What about video clips as a visual aid? These are fine as long as they are 20 seconds or less. You must actually speak for three minutes. What if you have a Mac? You must get your Mac stuff into some type of format our windows based machines can read. It will not work to try and plug your Mac into our video system. How should I dress? I am not requiring that you wear dress clothes to present your speech. I am requiring that you look reasonable and appropriate for a semi -formal classroom presentation: DO NOT wear a hat, DO NOT wear anything that distracts the audience, DO wear reasonabl e clothes that are neat and tidy. For example, your clothes should not look as though you were just mauled by wild animals, that you are auditioning for the adult entertainment industry, that you just finished plowing, that you are about to star in a musi c video, or that you are about to walk onto the playing field for a grudge match. What steps do I take to create a speech? 1. Analyze your audience and your interests, selecting an appropriate, worthwhile, and interesting topic on which you can find adequate research. 2. Develop and design your speech using adequate research material to meet the time limits. Decide upon your main points and sub-points. Be sure to include varied support devices (at least 3 different types) as discussed (stats, stories, examples, compare/contrast, etc). 3. Create your speech using a clearly organized structure: a. Use an introduction that includes an attention-getter, thesis, and preview. b. Organize a body that includes main points, supporting ideas, and varied support devices. c. Use transitions. d. Have a conclusion that reviews/summarizes the main points and lets the audience know the presentation is ending (provides closure). 4. Use at least vocal 3 citations as explained. Comm 1100 – Pergrem 5. Use appropriate, visible, professional (college-level), and useful visual aids. Practice using them beforehand. 6. Language/Nonverbal – Work on these elements: eye contact, appropriate gestures and posture, avoiding â€Å"uhs†, rate, volume, articulation, professional yet conversational tone, and appropriate language and grammar. Use correct pronunciation. No gum. Remember the â€Å"3 C’s† of speaking: Strive to appear confident, competent, and conversational. Be enthusiastic. 7. Delivery Style – This is an extemporaneous speech! DO NOT READ YOUR SPEECH. Do not memorize your speech. You may have notes (your outline) while you present. Notes should be used as support, not as a crutch. Do not write out your speech in complete sentences (this makes you want to read). 8. Practice, practice, and practice. You should practice until you feel as though even if you lost your place you could find it in your notes and keep right on going. 9. Use proper speech etiquette: Turn off cell phones, do not use the computers, do not speak to others during speeches or be inattentive, and do not enter the classroom during a speech. 10. In this class we are here to improve our communication skills, not engage in moral, ethical or political debate over speech content. Disrespect for fellow speakers will not be tolerated. Just because you don’t happen to agree with a speech doesn’t mean it’s a bad speech. However, disrespect for the audience by a speaker will not be tolerated either. No profanity or inappropriate language should be used in speeches. 11. Remember, it is OK to have opinions but don’t allow your personal views or emotions to dictate your speech. Find objective information. This is an informative speech. Do not let your feelings get in the way of good research. How will I be graded? A copy of the Speech Evaluation Sheet used for grading will be made available on the class website. I will return your grades via Vista (will take at least a week after presentation are completed). Automatic Point Loss on Speech Grade: ? Incorrect Works Cited or References page – 20 points This is pass/fail. Your works cited is either correct, in which case you lose no points, or incorrect, in which case you lose the entire 20 points. ? Failure to staple materials together – 5 points ? Failure to give your speech on the assigned date without prop er documentation – up to 20 points on your speech grade plus 20 additional points for each class day you do not give your speech. Failure to include an appropriate visual aid – 20 points ? Failure to turn in any part of the assignment or incorrectly submitting the assignment – 20 points for each missing item and for each item incorrectly submitted. For example, you only have two research sources instead of three – 20 points off the top of your grade. This is very important! ? You cannot present unl ess you have your speech packet As you can see, it is possible to lose a large number of points off the top for not following the instructions of the assignment. Follow instructions and keep the points! Comm 1100 – Pergrem Example Informative Speech Outline See textbook for additional examples, though it writes points out in complete sentences a bit too much â€Å"Eating Healthily With A Busy Lifestyle† Purpose: To inform the audience how to eat healthily on the run Introduction: I. How many of you want to be healthy? How many of you find it a challenge to eat well because you are always running somewhere such as from work to school or from school to another activity? Many of us find ourselves in that situation all too frequently and sometimes it just seems too difficult to overcome. (Get attention and establish audience relevance) II. However, with a little thought and planning you can still eat healthily even on the go. Today we will discuss ways you can incorporate healthy eating into your lifestyle. (Thesis) III. Packing a lunch, choosing restaurants wisely, and keeping nutritious snacks on hand are a just a few of the ways you can still manage to eat something wholesome while maintaining a hectic pace. (Preview of points) Transitions: Fully develop and smoothly move through attention-getter to thesis and preview, building upon each Body: I. Pack a lunch for healthy inexpensive choices A. Can choose healthier options than if eating out Statistic: from sources regarding fat and calorie content ; be sure to use vocal cite of source) 1. Turkey sandwich from home vs. turkey sandwich from Arby’s (nutrition breakdown) 2. Canned soup from home vs. a Big Mac B. Usually less expensive than eating out (Compare: Stats regarding cost of taking a lunch vs. cost of eating out) C. Many convenient options available (Exa mples: ) 1. Pre-cooked, pre-cut chicken, turkey, etc. 2. Fruit cups, apple sauce, etc. 3. Pre-cut veggies D. Can prepare the night before for convenience so easy to eat healthy (Story: how I pack each night to have something healthy to eat for breakfast in the car ) Comm 1100 – Pergrem E. Microwaveable frozen healthy dinners are another option (Cite article from Good Housekeeping Magazine regarding the best new frozen dinners) (Examples: ) 1. 2. II. Lean Cuisine – nutrition content Healthy Choice – nutrition content Choose wisely if eating out A. Many restaurants (both fast-food and others) incorporating healthier choices into their menus (Examples: ) 1. Salads – McDonalds, Wendys, others 2. Baked or grilled entrees 3. Low-carb options 4. Fruits and yogurts B. You can make choices that are healthier when eating out (Examples Personal Stories: ) 1. Ask to hold the mayo and other fattening sauces 2. Choose broiled or grilled instead of fried 3. Leave off the French-fries and opt for a healthier side or none at all C. Some restaurants geared toward healthy eating (Examples: ) 1. Subway (Quote: regarding Subway’s commitment to healthy menu choices) 2. Sweet Tomatoes III. Keep healthy snacks easily accessible (in the car, etc. ) to stave off hunger (Examples: ) A. Fruit B. Low fat yogurt smoothies (also a good breakfast on the go) C. Whole grain cereal bars D. Water – lots of it E. Nuts Comm 1100 – Pergrem Conclusion: I. Today we have looked at various options for eating healthily on the go. We have learned how packing a lunch, choosing a restaurant and entree wisely, and keeping nutritious snacks on hand can all contribute to better eating habits even with a busy lifestyle. (Summary of main points) II. The next time you think about heading to the drive-thru to order that burger and fries consider this: with just a little planning you can enjoy a meal that’s delicious AND healthy so that YOU don’t end up super -sized. (Provide closure) Comm 1100 – Pergrem Parts of a Speech Outline – Informative Speech (Use this as a guide when creating your outline) Topic/Name: Topic/Name of your speech Purpose: â€Å"To inform the audience . . . . . † (This is for your benefit so that you can craft a speech around your purpose. You do not read this section to the audience). Introduction: (Show relevance to the audience during this section) I. II. III. Attention-getter: story, actual or rhetorical question, quote, surprising fact or statistic, etc. Thesis statement: the main point or idea of your speech Preview of Main Points: Preview your upcoming main points Be sure to transition smoothly from attn-getter, to thesis preview of main points, to the body (Main Point 1). Continue to use transitions to move smoothly from one point to the next and on to the conclusion. Body: I. Main Point 1 A. Supporting Ideas/Subtopic of Main Point 1 B. Supporting Ideas/Subtopic of Main Point 1 – These are backed up by Supporting Material: definition, statistics, example, illustration/story, testimony, compare/contrast. Use vocal citations when appropriate. Transition. II. Main Point 2 A. Supporting Ideas/Subtopic of Main Point 2 1. Additional supporting ideas 2. Additional supporting ideas B. Supporting Ideas/Subtopic of Main Point 2 1. Additional supporting ideas 2. Additional supporting ideas These are backed up by Supporting Material: definition, statistics, example, illustration/story, testimony, compare/contrast. Use vocal citations when appropriate. Transition. III. Main Point 3 A. Supporting Ideas/Subtopic of Main Point 3 B. Supporting Ideas/Subtopic of Main Point 3 – These are backed up by Supporting Material: definition, statistics, example, il lustration/story, testimony, compare/contrast. Use vocal citations when appropriate. Conclusion: I. II. Summarize Main Points: Provide closure (closing statement, quote, story, etc. ): Comm 1100 – Pergrem Check List for Speech Day Printed comprehensive outline ? Printed works cited or bibliography page, correctly done ? Printed out actual copies of research sources (web pages, magazine articles, etc. ) ? Printed out the speech 1 evaluation sheet with name and topic completed ? Stapled all of the above together with evaluation sheet on top ? Visual aid (fully incorporated into speech) ? Practiced so that speech is within time limits and to the extent that I feel comfortable looking down and my outline and continuing should I lose my place. ? Practiced using a competent, conversational tone, not reading, and looking at audience How to cite Eating Healthily with a Busy Lifestyle, Essay examples

The Effects of IT Outsourcing on Retail Companies

Introduction Information technology has changed the business processes tremendously. This technological revolution has transformed organizations and businesses such that transactions can be initiated and executed within the shortest span of time. The introduction of the Internet further contributed to the revolution with remote sites able to connect over the Internet and exchanging data, information, and currency.Advertising We will write a custom proposal sample on The Effects of IT Outsourcing on Retail Companies specifically for you for only $16.05 $11/page Learn More The businesses that pioneered information technology quickly included this technology in their business processes. These developed into showcase models in information technology. The cost of implementing these technologies increased over time. As such an opportunity gave itself in which information technology service providers would offer tailored and business-oriented services to willin g businesses at a fee. This option was considered against the rising costs of setting up an IT department. It is this process of outsourcing that has taken the information technology age to the next level. Outsourcing has enabled businesses in need of technologically knowledgeable processes but lack the technical and human capacity to outsource such services and processes to technological experts at a stipulated cost (Pinnington and Woolcook 1999; Stakes 1995). Outsourcing has opened up frontiers in IT standardization, especially in the business world where these businesses can acquire IT services from third party organizations and as such benchmark their processes to the global standards. This study is specifically going to address the effects of information technology outsourcing among retail businesses in the United Kingdom. Background and research problem definition IT outsourcing has been around before the turn of the century. Indeed as more businesses discovered the need and a dvantages of including IT in their business processing, information technology became the most expensive form of technology then. However, in this a business opportunity arose where information technology astute organizations would lend out their technology by outsourcing to those businesses and organizations that had need then.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is during this period that businesses such as the British Steel turned to Gap Gemini to outsource their central management service (CMS) unit. British Steel has a workforce of about 50,000 with a turnover of more than 7000 million UK pounds (Brown and Wilson 2005; Linder, Cole and Jacobson, 2002). This company runs a central management services unit to provide exceptional IT support for the company’s finance, payroll, and human resources. CMS also covers some processes within the company’s operation al system. The British Steel case study is indicative that IT has brought with it special organizational need to ensure facility management. On acquiring new systems through business re-engineering, organizations often realize that they are not able to optimize these systems and therefore have minimal benefit. This is mainly caused by resistive organizational culture that offers little room for change to take place within the organization. Such organizations or businesses turn to outsource such processes to ensure to ensure the processes are carried out professionally and at exceptional standards because IT has a global scope. Therefore, British Steel just like many retail businesses in the United Kingdom turned to Cap Gemini a world class IT Company that the steel manufacturer outsourced about one third of its processes covered within their CMS. British Steel intention to outsource was to gain competitive advantage by maintaining high quality standards with more tahn 99% for key in dicators, establish perpetual improvement programs even through the British Steel business improvement program; ensuring a smooth transition of IT responsibilities with minimal disruption to the existing IT system, and safeguarding the interests of its workforce. Several years down the line, the British Steel management intimate that it is about the right IT that can help a company gain competitive advantage in the global market and to this company, outsourcing was the key. Research Questions The British Steel case is just one among the many cases that has experienced the benefits of, IT outsourcing considered a vital undertaking and has vast influence on the economies of countries over the world (Sullivan and Steven 2003).Advertising We will write a custom proposal sample on The Effects of IT Outsourcing on Retail Companies specifically for you for only $16.05 $11/page Learn More Retail businesses form an important stratum of the general business econo my. Retail businesses must have the capability to support evolutionary business processes as the customer needs continue to change. It is this flexibility that can enable such businesses to remain competitive. However, these technology changes come at a high cost of implementation. Faced with such a dilemma, retail businesses will undoubtedly resort to outsourcing to maintain competitive advantage. This research proposal therefore aims at studying the effects of outsourcing in IT and their effects on retail companies, especially in the UK. In so doing, the research will be guided the following main research questions: What are the factors that lead to IT outsourcing among retail companies? What are the effects of IT outsourcing among retail companies? What is the general trend among retail companies in the UK as concerns IT outsourcing? Upon answering the above research questions, a conclusion could be made on the relationship between IT outsourcing and retail companies (De Vaus 2 002). Recommendations will also be made after this study on the emerging retail business trends in the UK poised to benefit from IT outsourcing to establish competitive advantage. Research Objectives Based on the research questions, the research objectives can be derived. As stated earlier, the main aim of this research is to establish what effect IT outsourcing has on retail companies in the UK (Bryman and Bell 2007). This research focuses at clearly identifying the IT outsourcing processes with reference to retail business and how the two are related. This implies that the research objectives will include:- To determine reasons IT outsourcing is gaining attention among retail companies. To determine typical effects of IT outsourcing among retail companies in the UK. To determine the general IT outsourcing trends among retail companies in the UK. Literature review IT outsourcing continues to draw much attention from many scholars, academicians, professionals, and business experts . This has resulted in a continuous expanding knowledge base focusing on outsourcing and its effects on business processes. However, a review of most of these articles reveals that even though writers differ in some instances, the fact still remains that IT outsourcing has had a significant impact on retail companies all over the world (Jack 2009). This impact affects countries’ economies in many ways. In the article; How Outsourcing Affects the U.S. Economy, Hasan (2008) agrees that indeed outsourcing has brought with it a mixture of effects.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Some of the effects according to the articles have been beneficial, especially to retail business. The author notes that the dynamitic advantage that outsourcing brings with it has benefited retail industry because of cheap imports and subsequently stronger exports. It has also saved money for these companies. Gordijn (2002) concurs that the outsourcing process is currently considered as a positive contributor to any country’s economy. Research has shown that service jobs generate less income as compared to manufacturing jobs. In fact, the latter are considered as those responsible for creating the wealth in any nation. On the contrary, service jobs consume this wealth. Research findings further indicate that more businesses are currently depending on IT to gain the needed competitive edge. However, it is also true that information technology implementation, especially for a business critical process has a high price tag. As such, IT outsourcing puts the country’s econ omy on the line (Stern and El-Ansary 1992). The trend is not any different with retail companies that must adhere to the state of economy. The outsourcing practice can apply to nearly all types of business. This process is preferred by most business experts because it is considered cost effective. It has been statistically proven that outsourcing can result into reduced costs by between 50 and 60%. For instance, companies in Europe outsource up to $19 trillion spent on a daily basis on processes like sales and administration. Nevertheless, in Futurist (2011) review of literature, he states, â€Å"despite outsourcing being cost-effective, efficient, productive and strategic, it is also condemned as evil, money-grabbing, destructive, ruthless, exploiting the poor, destroying communities and nations† (Futurist 2011, p. 1). Futurist (2011) further asserts that outsourcing has compromised low-cost nations. This is evident with the increased migration from the high-earning nations to the compromised ones. This has led to labour shortages. China and India are a perfect example in this context (Outsource mag, 2011). These two nations, especially China, are experiencing close to 100% salary inflation, and India has been hit by an acute shortage of corporate leadership as a result of large-scale outsourcing. Some of the typical business processes that qualify to be outsourced to IT- oriented companies are those involving electronic data interchange (EDI). According to Fernie (1999), sending financial information is a vital undertaking for any business. However, the process is considered very sensitive. Retail companies continue to focus on electronic automation of such processes as invoicing, order processing dispatch, and other routine processes. Such processes will definitely require EDI to simplify trading cycles and accelerate transactions. However, based on the sensitive nature of the data and information handled by the EDI systems, the cost of their impleme ntation remains high and beyond the reach of many retail companies in the UK and around the world. According to Pinnington and Woolcook (1999) electronic commerce that fundamentally relies on EDI is quickly becoming standard based. Accordingly companies such as Microgen UK are seeing an opportunity to provide the EDI functions to small and medium enterprises who cannot afford to implement EDI full-scale. With companies such as Microgen UK, these retail companies have an opportunity to outsource their EDI processes and therefore compete effectively on the global market. Generally, there is much literature on the outsourcing process and the effect and benefits to the business or organization. However, little is available in this domain, especially related to the effects of IT outsourcing among retail companies within the United Kingdom (Linder, Cole and Jacobson, 2002). This research focuses on this area of study and intends to draw vital conclusions that can be used by professionals, academicians, and businesspeople. Theoretical framework Theories are usually developed to try to predict certain happenings. These happenings may include events of behaviour. A theoretical framework of the study here will include a structure capable of holding a theory during the research. The study here is about the effects of IT outsourcing among retail companies in the UK. The research problem addresses IT outsourcing among retail companies in the UK. The purpose of this research is to relate IT outsourcing to retail businesses in the UK and highlight the effects of outsourcing on retail businesses. The theoretical framework here will represent a theory that can be used as a basis for conducting the research. This research is likely to build a theory in line with the objective of this research. The researcher will use inductive reasoning to address the research problem the effects of IT outsourcing among retail companies in the UK. The research proposal will focus on all variabl e involved in the relationship between IT outsourcing and retail companies (Halvey and Melby, 2005). Based on the literature review it has been established that the two are interconnected and affect each other. The research proposal therefore aims at determining the link between them. The variables will also be vital in determining statistical relationship between IT outsourcing and the performance of retail companies (Eriksson and Kovalainen 2008). Research methods and sampling techniques to be used Collection, sampling, and analyzing of data should be done methodically and with much keenness (Veal 2005). There are a number of research approaches proposed for this study. In the article; The Research Process, Bouma (2004) states that the researcher during the inductive approach makes specific observations from the collected data and arrives at a new theory by observation and hypotheses (Stakes 1995; Yin 2008). The deductive approach starts by reviewing and gathering theory, collecti ng data, and drawing conclusions. However, these two research approaches are not mutually exclusive; hence a research study may have elements of both (Hamel 2000). This research will also take a quantitative research approach. In this approach the problem t be addressed will require an in depth explanation (Saunders 2009). Additionally, this approach will identify the variables within the problem and establish a correlation between these variables. This research is mainly literature-based where the researcher is intending â€Å"to rely on scholarly evidence to justify the research problem† (Saunders 2009, p. 58). There will be a deliberate attempt to address the inadequate knowledge that exists in this field of research. The research approach will also attempt to quantify the data collected. According to Kumar (2005), the quantitative approach examines and interprets data quantifiable, measurable, and finite. Acquiring quantitative data can be by experimentation, testing, and calculation. The results from this approach are usually displayed in a statistical format (Neuman 2006). Data analysis techniques to be used During this research the data collection strategy to be used will include transcription of the interview responses and field notes. These data will be categorized after open coding that includes an analysis of each interview question described as an item on term approach. Cross analysis as a data analysis technique is used for this research and will ensure that the process is analytically exhausted. The study must also be calibrated for credibility. The data on evaluation should be credible. Credibility involves truthfulness and value of the data. The proposed study will use triangulation where multiple data sources are considered. This enhances the data’s validity. Data validity and reliability Validity measures the extent to which an instrument used in data collection gives a true picture of what has been measured. Validity also refer s to the accuracy and meaningfulness of inferences derived from research data. Validity describes the degree to which the findings retrieved from a research are reflective of the concept under study. Structuring the interviews including the items selected for the interview schedule must be closely related to the variables under investigation for the instrument under consideration to qualify (Saunders 2009). The instruments used for this research study will be further evaluated as the study makes use of construct validity. This means that the instruments used will be constructed as suitable as possible to evaluate the theoretical concepts under study. As described earlier the effectiveness of the sampling process will work in conjunction with a sampling technique like snowball sampling at some point. The instruments used here will be constructed by the researcher with reference to the research objectives and under the supervision of a number of experts. Expected outcomes and research contributions The research will proceed on using the quantitative approach in which case the researcher will gather data using data collection instruments such as questionnaires and interviews. The researcher will also carry out document inspections and observations to identify data accurately that is pertinent to the study. The resulting data will be indicative of the fact that IT outsourcing has had various effects on retail companies in the UK. Ultimately, the outcome of this research is will determine that IT outsourcing is increasingly becoming a necessity for all retail business organizations that intend to harness the present technological advancement to their advantage. As such, target respondents will include retail business owners, scholars, government officials, and consumers. Based on the research questions practical and accountable the results are likely to be authoritative and can be used to develop a hypothesis and assist in decision making (Fink 2003). The hypothesi s of the research is based on factual literature views from previous researches. Similarly, the literature review will help give facts about the problem as it appears in different contexts and the various measures put in place and basing on the outcomes from these measures, the researcher will make recommendations (Collis and Hussy, 2009). Ethical issues and research limitations Most research studies have limitations and in this case, the following are the limitations and ethical issues expected in this research: The research will â€Å"quote some facts from secondary sources† (Saunders 2009, p. 256). There are high chances that the gathered information may be biased or outdated. Some vital information to help answer the researcher’s questions might not be made available because of limited research on the topic. Similarly, the study will heavily rely on the information collected from respondents. Therefore, selfish or biased response may affect the results of the whole project rendering it inaccurate. Due to financial constraint coupled with limited time, all effects of IT outsourcing on retail companies might not be adequately brought to light. The complexity of the whole process of theoretical study brings with it many processes that can lead to some aspects of the topics being forgotten. However, I will address this by being very careful to ensure that every aspect in the research questions and aims are adequately addressed (Neelankavil 2007). The limitation of using a descriptive survey research method is that a large descriptive survey may give superficial results. Alternatively, a small-scale descriptive survey with an emphasis on â€Å"qualitative† or â€Å"rich† detail has the limitation as poor generalization. Such small surveys are difficult to know how far the results can be applied elsewhere. The research may also suffer time constraints due to delayed approval by targeted study sample population, especially organization s. Project plan The research proposal includes a number of key activities. It is important that each of these activities is carried out comprehensively. From the methodology and research design, the project can follow the plan highlighted in the table below. Key activities for the project plan Setting up of the research questions and objectives (this includes deciding on the hypotheses of the expected results). Appropriately prepare the research instruments. This includes setting up the required mechanisms to facilitate research proposal such as recording materials and so forth. Paying a pre-visit to sights of the research. This will help in estimating various variables of the proposal like the expected budget as well as time scheduling. Reviewing the study objectives and questions based on the pre-visit findings. Carrying out the study and collecting data through the various methodologies highlighted. The collected data should be sampled and grouped for analysis and te sting the hypotheses to answer the research questions. Making conclusions and recommendations based on the research findings with reference to the literature reviews. Recording and present the research results. Reference List Bouma, G.D., 2004. The Research Process. 5th ed. South Melbourne: Oxford University Press. Brown, D. and Wilson, S., 2005. The black book of outsourcing: How to manage the changes, challenges, and opportunities. New York: Wiley. Bryman, A. and Bell, E., 2007. Business Research Methods. 2nd ed. Oxford: Oxford University Press. Collis, J. and Hussy, R., 2009. Business Research: A practical Guide for Undergraduate Postgraduate Students. 3rd ed. New York: Palgrave Macmillan. De Vaus, D., 2002. Surveys in Social Research. 5th ed. Crows Nest, New South Wales: Allen and Unwin. Eriksson, P. and Kovalainen, A., 2008. Qualitative Methods in Business Research. Los Angeles: Sage. Fernie, J. 1999. Outsourcing distribution in UK retailing. Journal for Business Logist ics, 21(2), pp. 83–95. Fink, A., 2003. The Survey Kit. 2nd ed. Thousand Oaks, CA: Sage Publication. Futurist, K., 2011. The Future of Outsourcing – Impact on Jobs. Journal on High Growth Economy, Web. Gordijn, J., 2002. Value-based Requirements Engineering – Exploring Innovative e- Commerce Ideas. Amsterdam: Vrije Universiteit. Hamel, G., 2000. Leading the revolution. Oxford: UK Oxford University Press. Hasan, A., 2008. How Outsourcing Affects the U.S. Economy! Directory Journal,  Web. Halvey, J and Melby, M., 2005. IT Outsourcing transactions: Process, strategies,  and contracts. 2nd ed. New York: Wiley. Jack, W., 2009. The Almanac of American Employers: Market Research. New York: New York Publishers. Kumar, R., 2005. Research Methodology: A step-by-step guide for beginners. 2nd ed. London: SAGE. Linder, J., Cole, M, and Jacobson, A., 2002. Business transformation through outsourcing. Strategy Leadership, 30(4), pp. 23-28. Neelankavil, J.P., 2007. Internat ional Business Research. New York: M.E.Sharpe. Neuman, W.L., 2006. Social Research Methods — Qualitative and Quantitative Approaches. 6th ed. Boston: Pearson A B. Outsource mag, 2011. Separating retail and investment banking: the impact on outsourcing arrangements. Finance and accounting Journal, Web. Pinnington, A, and Woolcook, P., 1999. How far is IS/IT outsourcing enabling new organizational structure and competences? International Journal of Information  Management, 15(5), pp. 353-365. Saunders , M., 2009. Research methods for business students. 5th ed. Upper Saddle River: Prentice Hall. Stakes, R., 1995. The art of case study research. Thousand Oaks: Sage Inc. Stern, L. and El-Ansary, A., 1992. Marketing Channels. Englewood Cliffs: Prentice-Hall. Sullivan, A. and Steven, M., 2003. Economics: Principles in action. New York: Pearson Prentice Hall. Veal, A.J., 2005. Business Research Methods: A Managerial Approach. 2nd ed. Frenchs Forest, NSW: Pearson Addison Wesley. Yi n, R., 2008. Case study research: Design and methods (Applied social research methods). 4th ed. Thousand Oaks: Sage Inc. This proposal on The Effects of IT Outsourcing on Retail Companies was written and submitted by user Tristin T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Religions Hinduism Essay example

Religions Hinduism Essay example Religions: Hinduism Essay example Buddhism Buddhism is a path of practice and spiritual development leading to Insight into the true nature of reality. Buddhist practices like meditation are means of changing yourself in order to develop the qualities of awareness, kindness, and wisdom. The experience developed within the Buddhist tradition over thousands of years has created an incomparable resource for all those who wish to follow a path - a path which ultimately culminates in Enlightenment or Buddhahood. An enlightened being sees the nature of reality absolutely clearly, just as it is, and lives fully and naturally in accordance with that vision. This is the goal of the Buddhist spiritual life, representing the end of suffering for anyone who attains it. Because Buddhism does not include the idea of worshipping a creator god, some people do not see it as a religion in the normal, Western sense. The basic tenets of Buddhist teaching are straightforward and practical: nothing is fixed or permanent; actions have consequences; change is possible. So Buddhism addresses itself to all people irrespective of race, nationality, caste, sexuality, or gender. It teaches practical methods which enable people to realize and use its teachings in order to transform their experience, to be fully responsible for their lives. Hinduism About 80 percent of India's population regard themselves as Hindus and 30 million more Hindus live outside of India. There are a total of 900 million Hindus worldwide, making Hinduism the third largest religion (after Christianity and Islam). The term "Hinduism" includes numerous traditions, which are closely related and share common themes but do not constitute a unified set of beliefs or practices. Hinduism is thought to have gotten its name from the Persian word hindu, meaning "river," used by outsiders to describe the people of the Indus River Valley. Hindus themselves refer to their religion as sanatama dharma, "eternal religion," and varnasramadharma, a word emphasizing the fulfillment of duties (dharma) appropriate to one's class (varna) and stage of life (asrama). Hinduism has no founder or date of origin. The authors and dates of most Hindu sacred texts are unknown. Scholars describe modern Hinduism as the product of religious development in India that spans nearly four thousand years, making it the oldest surviving world religion. Indeed, as seen above, Hindus regard their religion as eternal (sanatama). Hinduism is not a homogeneous, organized system. Many Hindus are devoted followers of Shiva or Vishnu, whom they regard as the only true God, while others look inward to the divine Self (atman). But most recognize the existence of Brahman, the unifying principle and Supreme Reality behind all that is. Most Hindus respect the authority of the Vedas (a collection of ancient sacred texts) and the Brahmans (the priestly class), but some reject one of both of these authorities. Hindu religious life might take the form of devotion to God or gods, the duties of family life, or concentrated meditation. Given all this diversity, it is important to take care when generalizing about "Hinduism" or "Hindu beliefs."

How to Make a Safe No Cook Smoke Bomb

How to Make a Safe No Cook Smoke Bomb The classic smoke bomb is very easy to make, but I know some of you are concerned about the possibility of accidentally setting off your smoke alarm or igniting the mixture during preparation. There is safer way to make a smoke bomb. It uses the same ingredients and produces a comparable amount of smoke, but it takes a bit longer to make. Heres how to make the safer smoke bomb. Smoke Bomb Ingredients potassium nitrate or saltpeter (if you cant find it at a garden store I see Skylighter sells it online)sugar (sucrose)waterfusepaper or plastic cupsplastic spoonwaxed paper Construct the Smoke Bombs In a paper or plastic cup, mix 3 parts potassium nitrate with 2 parts sugar (e.g., 3 tablespoons potassium nitrate and 2 tablespoons sugar).Using your plastic spoon, stir in just enough water to make a thick paste. Continue stirring until the ingredients are evenly mixed.Set lumps of the mixture (~1 tablespoon each or a little less) onto the waxed paper. Insert a fuse into each lump.Allow the smoke bombs to set up for 1-2 days. The drying time will depend on temperature and humidity. Warmer and drier is faster; cooler and damper will take longer. Keep the smoke bombs away from excessive heat or flame. The smoke bombs will be like clay when they are ready, not hard and solid.Set a completed smoke bomb outdoors on a fireproof surface and light it. Disclaimer: Please be advised that the content provided by our website is for EDUCATIONAL PURPOSES ONLY. Fireworks and the chemicals contained within them are dangerous and should always be handled with care and used with common sense. By using this website you acknowledge that ThoughtCo., its parent About, Inc. (a/k/a Dotdash), and IAC/InterActive Corp. shall have no liability for any damages, injuries, or other legal matters caused by your use of fireworks or the knowledge or application of the information on this website. The providers of this content specifically do not condone using fireworks for disruptive, unsafe, illegal, or destructive purposes. You are responsible for following all applicable laws before using or applying the information provided on this website.

Discussion Questions Essay Example | Topics and Well Written Essays - 750 words - 8

Discussion Questions - Essay Example Dovel, 1993) Today it is believed that management styles around the world especially in the industrialized world are beginning to converge and that this convergence will likely increase overtime as a result of increased globalization process. (Richard M. Steers, & Luciara Nardon, 2005, p.10). But in my point of view this is not so and my management style cannot be applied successfully in Asia, Europe and US at the same time. The reasons are as follows The cultures across the countries in Asia, Europe and US are very different. The culture of a country shapes the perception of the people. These perceptions play a major role in defining their work attitude. Cultural influence also directly affects the climate for business in general and international business in particular. National ideology determines how members of a culture view the role of business and how strong the cultures identity is. These factors in turn determine attitudes toward foreigners, foreign products and foreign ideas. (John B. Ford, Earl D. Honeycutt, Jr, 1992, p. 2) Trade and business laws in a country also affect the managerial decision making. Business organizations that work across borders not only follow international laws but also the national business and trade laws of the concerned country. A decision which is viable in one country may not be legally acceptable in another country. There is a huge gap in the technology usage between Asian, American and European countries. Asian businesses mostly rely on old technologies due to shortage of capital. This makes the Asian businesses more labor intensive. This is also a key factor that requires managers to have different managerial style. This is the most important point because the level of skill and education of the workforce determines the kind of attitude the manager can have with them. Incase of Asia where the workforce is mostly uneducated the managers hardly rely upon the employees. Therefore a manager may not be able to

Marketing channel proposal for bank of America Essay

Marketing channel proposal for bank of America - Essay Example This research will begin with the statement that marketing channels are important to a firm’s distribution objectives. The first is specialization and the second is contractual efficiency. The principle of specialization refers to the assignment of distribution tasks to firms that possess the necessary expertise. The paper presents the opening a 200 branch retail network embedded within the BS network. The marketing channel has two important parts: the physical distribution structure that moves a product from the manufacturer to the consumer or user and the consequent marketing structure that is established as a part of the channel of distribution to ensure the manufacturer that all marketing objectives are accomplished. The primary marketing objective of Bank of America is to profitably reach as many potential consumers of their products as soon as possible. The bank branch remains a viable and important delivery channel for retail banking customers and is the primary locatio n for new product sales. The Bank of America still expresses a need for the traditional bank branch. The advantages of a retail bank branch are security, branch business productivity and continuity, financial transactions, risk management, compliance with new regulations and preserving customer trust by building customer trust. Moreover, a bank branch can implement multiple sales promotions the whole year through sales contests and incentives; and special promotional deals (e.g., discounts offered during a specified period of time). Pull promotions are directed at end-use customers and are designed to encourage them to request a product from channel members such as wholesalers, retailers, or both. OPTION II. Utilising an internet only channel for its current account product. An internet only channel is an electronic marketing channel which enables clients to use banking and other financial services by employing various information technologies with no need for a direct contact with a bank clerk. This electronic banking is faster, better and cheaper.Bank of America can build a whole marketing strategy around high technology and quality. The issue of quality is a goal and a bond among all corporate functions. To exploit commitment opportunities, the bank can preempt its competitors. The business, however, has to be especially wary of environmental changes that can erode the value of its early investments. Size is beneficial only when there are compelling advantages to being large, such as economies of scale, scope, or experience. Advantages through preferred access to resources, information, or customers can give a business a sustainable advantage that is independent of Bank of America will inform their clients of the time schedule within which they can order individual services and the time of execution of orders for each individual state-of-the-art electronic marketing channel. Consequently, there will be trade-offs. Greater convenience increases security risks, and greater complexity reduces convenience. OPTION III. Adoption of the current MBNA model which focuses on the telephone as the core channel for its credit card, loans and insurance services. The challenge for banks is to create value and to retain control over their customers. Telephone service is crucial for banks. Telephone service enables wire transfers, automated clearing house transactions, automated teller machine transactions and inquiries, remote processing, and teller terminals located in branches but connected to an off-site host computer. It also fosters the numerous bank functions that rely on voice connections. However, the telephone as a core service and marketing channel for the bank suffers from specific weaknesses. One, when there is no electricity, there is no telephone service. Second, telephone outages which result from natural disasters can cut off bank transactions for a given period of time. In order to improve customer service, the bank can offer

Integrated Marketing Communication (IMC) Plan for Skoda

Integrated Marketing Communication (IMC) Plan for Skoda The purpose of this report is to implement power integrated marketing communication plan for Skoda; automotive company. The outcome of this plan is to establish an impressive and desire challenger brand in order to compete with category big fish automotive brands in Australia. Skoda is encountering a big challenge from its marketing communication although company is gradually establishing itself known to automotive consumers, but it seemed difficult to reach their goal, since companys history and reputation were not accepted by Australian consumers. As a consequence of company necessary to break with the immediate past and reposition itself. By changing consumer perception of Skoda from the brand that lack of history and weak reputation to become the brand that everybody wants. As a result, single key thought which is VALUE will be used as platform of all marketing communication strategies and tactics in order to become a big fish in the automotive category in Australia This integrated communication plan will outline many aspects pertaining to firstly; the communication plan will focus on the overall of Australia automotive and identify companys position and problem. Second part will provide the solution of Skodas marketing communication plan based on Morgans eight credos by utilizing it through all power communication channels such as Public Relation, Advertising, Internet marketing and Sponsorship. Lastly, this plan also presents a communication brief of each party such as PR agency and Advertising agency. Part 1: Background InformationCompany Background Skoda is the one of car manufactures in the world with its strong engineer and production for more than century. The company first was established in 1895 in Czech Republic. Later on, the Czech brand was searching for well-known partner. As a result of in 1991, Volkswagen was chosen since VW is the largest automotive manufacturer in. However, 30% of Skodas equity was owned by Volkswagen group in Germany. Ten years later, Skoda was completely taken over by Volkswagen. Company was introduced in Australia in 2007and keep growing up to develop new ideas for simply clever driving with proudly of innovation and design. Overview of the Australian motor vehicle market The Australian automotive market is extremely competitive, with more than 60 models of many car brands available for purchase. The new record for this industry was reported that in 2007 the number of new vehicle sales were 1,049,982 units which have been increase about 9.1% from 2006. Furthermore, there was an increasing of all types of vehicle; however the increasing trend of small/city car took the highest in the market growth as detailed in the figure 1 below. Source: Federal Chamber of Automotive Industries, 2008. As a result of company aims to introduce the newly product, with full performance of diesel engines into city type which called SKODA MANIA Source: Australian automotive intelligence, 2010 From figure 2 above, the market leader in selling is Toyota, the brand has been in the first rank for 7 years followed by Ford and Holden. In addition, there was a significant strong position of Japanese brand in the Australian market whereas the strongest European brand was Volkswagen which has been strengthened its sales in Australian market for 10 years. As previous information, it provides opportunity to Skoda to introduce a new product and leverage its competitors as the newly European brand in the market. Consequently, Skoda needs to create strong brand reputation; moreover, the communication needs to concentrate on the most powerful key though VALUE into prospects mind. Key issues From figure 3 below, illustrate the latest research reported total market shares of competitive vehicle brands in Australia, the majority percentage of share market contributed to Toyota with 21% of proportion same as other brand name which combined various non-dominant brands. So in order to compete the market share of the big fish in this category, the new European brand like Skoda has to introduce new image of itself settle in a position as European brand that provide value and performance could comparable with Japanese brands. In order to launch a new brand product SKODA MANIA and generate the influential communication plan, it is required to identify communication challenges as following points: Brand has weak reputation in Australians mind since it was taken by Volkswagen, Skoda need to build brand preference and persuade a target audience to consider its product attributes by building its reputation as a long-established and trusted name in the market. Automotive product category need high involvement in purchasing decision, the communication concepts need to focus on visual and emotional appeals to create value for money in consumers decision. There is a shift in consumer preferences due to the demand of consumers on type of car has been significant changed from large passenger cars to smaller with lower fuel consumption cars, thus the effective communication will provide value proposition for the Skoda brand to launch city full performance car . As a result of Skoda needs to position itself as a challenger brand and break with its immediate past from the brand no one knows to become the desire brand. Furthermore, our Czech brand has to drive itself to become a leader in automotive category in Australia market which requires an effective and pioneer the comprehensive integrated marketing communication plan. So it could be done by follow the process of The Eight Marketing Credos by Adam Morgan. The big fish main competitor The big fish in the automotive of Australian market is Toyota, as a major competitor of challenger brand like Skoda. With a dominant position in Australian car market since companys market share achieved around 21 percent in 2009 and retained the number one status in selling products than any other single brand in the country. More than 50 years in Australia, Toyota has grown to be one of Australias leading automotive companies with the total sales revenue $7.982 billion in the end of 2009 Toyota.com, 2010. Toyota has a strong key element to support its brand positioning such as being an innovative brand that implement the most advanced environmental technologies and enrich society through car making. Forrester Research, 2006. The Japanese brand sale several of product types which are passenger car, 4WDSUV, commercial and hybrid with offering more than 15 marques. In 2009, the company spent more than $ 65 million on adverting; the report was covered advertisements in all areas of media such as television, radio, newspapers and online search and classifieds Stafford, 2010. Part 2: Communication Plan Why marketing communication plan is important to Skoda? The marketing communication has a significant function for Skoda plan since we need to manage the concept and make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a integrated force Lake, 2009. Furthermore, it is general argue that the branding is related to get companies target audience to select their brand over the highly competition, but it is about capture the prospects to recognize their brand as the only one in their mind and perception that could deliver them the best solution to their problem. However, to succeed in doing that, we must to realized and understand the needs and wants of our customers and prospects. As a consequence of integrate marketing communication is very important to our branding, advertising and marketing strategies in all attribute areas of public contact. Brand like Skoda has not instituted a strong historical brand in the market, consequently; company has to invest in communications due to the fact that Skoda needs to formulate prospects to aware its product and emphasis on its key though VALUE by communicating through functional and emotional of its product attribute to ensure that its advantage could leverage the big fish in automotive industry Millier, 2010. In addition, developing communications strategies could provide companys knowledge and help Skoda understand its markets effectively. So Skoda needs a large investment in communication plan. There are various benefit that company will derive from invest in communications and develop marketing strategy as following figure 4 below The communication plan will enhance company in four major areas; sale growth, price premium, brand loyalty and fast penetrate into the market which increasing in the marketing communication budget will maximize shareholder value as well as the long-run profitability. Budget Allocation According to increase of marketing communication spending, Skoda needs to maximize profit and shareholder value for brand. Since, the company will be positioned itself for the city car segment with expecting that these advertising spending will enhance shareholder value and the company profile margin sustainably. Therefore, to allocate the budgets on media that communicate to all areas of the community, Skoda total marketing communication budget will spend up to $AUD 8 million within period 5 months. Skoda will process the plan with various agencies and other media house to response for this campaign communication to facilitate company from the inception stage; build an unknown brand and overcome the risk factors from enter to mid car segment. The challenger strategic approach: a four stage process Stage 1 Attitude and Preparation Credo1: Breaking with Immediate Past The core problem of challenger brands is not provide new and unique idea into the consumers, it depend on how they can remove the conventional idea from the past. Consumers perception is same as a room with full of old furniture. Therefore, before we move a new one into that space, we need to delete the old furniture from the room first. Skoda has to realise about the concept of breaking with the immediate past in order to see real challengers and possibilities in the new market. Formerly, company has weak reputation on the market as a consequence of the challenger brand as Skoda need to consciously break with its own immediately past by reinventing brand history as key issue from an unknown brand to become desire brand in Australian market. Furthermore, its a bright opportunity for the brand to introduce new product SKODA MANIA, the city car with powerful diesel engine into the market by providing the new concept of The true VALUE of powerful diesel car and bringing other inspiration from another category into its product. This brand new opportunity enables company to step back and make upstream question and refine a new product. To define the challenge, we want to compete with the market leader and we want to make the different. It is vital role for the company to make its brand stand out in the competition by opposition its product attribute and create a new category on powerful diesel car against the Big fish like Toyota hybrid. However, Skoda clearly identify itself to be different from the category, Skoda has to battle within the same areas of brand leader by trying to win the number one market share of automotive market. Stage 2 Challenger Strategy Credo 2 : Building a Lighthouse Identity The critical role in marketing strategy is we have to state that who we are. Skoda has to develop clear stage in what its brand stand for which is the desire brand of powerful diesel car by creating its own values through key thought The true value of powerful diesel car. In order to become desire brand, company does not only position itself as the brand that everybody wants but its also want to position itself as a impressive value perspective as a good sign of how Skoda is going to play. Another aspect of brand challenger as Skoda has to consider is tried to build emotional attachment based on point of view with consumer. Not only the brand has to determine what are the key features that want to communicate, but Skoda also has to build its prominent identity the desire brand of powerful diesel car to let consumer engage and affiliate with brand. Credo 3 : Assume Thought Leadership Of The Category Now Skoda brand does not be the leader in the Australian automotive market but there is another opportunity for Skoda thought as the leadership in the brand category. To create a long term goals that makes everyone talk about its brand, Skoda had clarified itself different from competitors as the desire brand of powerful diesel car and make great reason which is impressive value perspectives why consumer must select its brand. In accordance to communicate the massive impact of brand identity and positioning, Skoda could achieve by breaking of key conventions in the category. In this kind of situation, Skoda chooses to break the conventions of neighborhood and network. By selecting BP gas station as a brand partner since Skoda quite new comer in the Australian market, company needs to enhance brand positioning by being partner with worldwide fuel brand that provide reliability and trustworthiness products to the market like BP. Moreover, to encompass a wide range of its communication marketing activities such as provide special promotion when consumers purchase SKODA MANIA they will get petrol coupon to use at BP for free. Combining the strength of BP brand helps company gains more trust, build consumer acceptance and brand preference that create impactful reason why they have to choose you. Additionally, Skoda will break the convention of media in promoting of its brand new product. Company use website as a platform to integrate of all communication channel. Although Skoda has invested a high budget into advertising and PR, the company will benefit from the low cost of operating from using the digital media to communicate with its target. All communication channels will provide Skoda website www.skoda.com.au in order to convince prospect to find more information at there. Furthermore, valuable thing from utilize internet channel is time, since consumers could find and get precise all products details from online store that opening 24/7. Using of free social media such as Facebook or Twitter will help company reach the right target easily since this kind of free media become a part of everybodys life and most of working people also associate with them. Credo 4 : Create Symbol of Reevaluation To create our symbol of re-evaluation, the key concern is not budgeting but it is about Skoda needs to recognize what the dominant customer complacency is and show how they can see its brand. In order to achieve this key complacency, the brand has to stimulate actions that make consumers rethink about Skoda and recognize the symbol to what the brand want to communicate. Skoda seemed to be unbranded as first introduce to the market this chance will help company to change consumer perception towards the brand from little or no image to be the brand preference / desire brand that make consumer perceive to its brand values. PR agency will create viral as unbranded first by placing its car with full of money fake in the high traffic areas, let people curious what is about and why this car has a lot of money. The company will reveal the reason why its car must filled with money which is value of saving from diesel engine that make the owner of SKODA MANIA has a lot of money. Also use the other media to emphasis its key thought and brand concept which is The true value of powerful diesel car. Stage 3 Challenger Behavior Credo 5 : Sacrifice To be successful challenger brand does not necessary to have a perfect marketing strategy. In order to get number one of brand leader sometimes the sacrifice has to be taken. First is Skoda has to sacrifice in the target market by focusing on male and working people on the other hand, Skoda has to give up female as a main target in order to establish relationship with the core target. Due to its product performance match with working men who choose the quality and performance of product as first criteria, this beneficial enable company to sale the product and build closely relationship to its target easily. Sacrifice on pricing strategy would be another thing which company has taken into account. To facilitate new product launch in this country, Skoda has to realize on its key though VALUE by giving consumer value for money in purchasing its product. Consumers perception towards diesel car is save thus company need to sacrifice the premium price in order to capture consumer attention and create the brand considerable. Credo 6: Overcommitment To be the brand challenger does not mean to do just enough for achieving the key success. Alternatively, if all members in Skoda whether top managements or employees work together and dedicate themselves to make consumers perceive brand differentiate, Skoda will be accomplished and become desire brand. Since Skoda has determine its goal to be the brand leader in the market and compete share of mind in consumers, as a result of motivation of its staff to reach overcommitment is the critical concept that Skoda should state in its mind. All Skoda members do not only overcommitment to provide the impressive value product to the market and but also attempt to focus on implementing the key thought and brand concept to be consistent in order to achieve the company goals. Credo 7: Use Advertising and Publicity as a High-Leverage Asset For the challenger brand, only clear communication is not enough, capturing the targets imagination and mind must be objective Morgan, 2009. To introduce brand into new market, roles of advertising and PR must be noticed. Both of effective tools characterize an enormous opportunity to Skoda to accomplish position in the new market since Skoda needs to attend the consumers mind and get them to spread its word. As a consequence, Skoda has been identified what the brand want to say and create the precise message to be communicated with specify the period of time, location and required task. Skoda debut its brand via PR tools is such a dominant strategy because once consumers did not know anything about its brand and new product. In order to gain the brand credibility, company needs to leverage competitors by using PR as credible source to make the brand more acceptances in the new market. Skoda has to build its position through various PR campaign such as word of mouth, special event and the group of influencers such as mavens and connectors and salesman. Advertising will be another channel that Skoda uses to convince consumers to make the decision in purchasing our product. The persuasive ads will be utilized to persuade consumer mind to use Skoda MANIA with emotional appeals of advertising techniques that company try to engage upon emotions of its audience. Moreover, key though of the brand must be highlighted through all communication messages to encourage audience perception towards its brand values. Stage 4 Sustaining challenger Momentum Become Idea-Centered, Not Consumer-Centered The brand challengers have to realize that the new ideas need to be employed in order to maintain in their momentum. Instead of changing core identity, Skoda has to refresh and make the core idea to be differentiated. As a consequence of the failure in its momentum in the market, the brand needs to sustain consumer perception and keep building relationship with consumers. To achieved this kind of challengers, Skoda has to deploy ideas-centered not consumer-centered by continuing generate product beyond customers satisfaction and product improvement. On the top of that, Skoda do not change its communication strategy, the challenge brand like Skoda tend to find more opportunity to deliver its brand value through the creative ideas and communication tools such as ambient and concept of car customization. Part 3: Marketing Communication Roles In order to generate the marketing communication program and make it strong and true, we need to employ the concept of six honest serving men of Rudyard Kipling which help we formulate the successful brief and avoid weak briefing that can stimulate and deliver the weak messages. What : The aim of this communication plan To build awareness of Skoda brand and capture consumers attention by shifting from no one know to desire brand To launch new Skoda car into Australian market with full performance of diesel engines into city type which called SKODA MANIA To stimulate the sale in order to compete market share of automotive car in Australian market Establishing of key thought VALUE to this plan , paveing the way to engage all communication tools within single focus that helps promote the effective campaign to consumers To create a new category in the consumers mind that is powerful diesel car Product Since the historical of both brand and the new product does not exist in market, we have to provide the clear benefits, features and advantages of the product to all agencies. To make them clear what our desires and needs to promote of this plan. Description: Newly powerful diesel engines has introduced into Skoda model. The superior with diesel engines which completely installed in the body. All product features designed to capture consumers attention with offered the VALUE for money. Features Advantages Benefits A large of passenger room Increase the space inside passenger room Comfort and spacious with 5 adults able to sit. Extensive equipments Import leather seats, full options of CD player and climate controlled air conditioning. Adjustable leather seat 6 step, both MP3 and USB adaptable in CD player. Reasonable price As the cheaper model in the Skoda product category. All pricing provide with negotiable agreement. Guarantee from Euro NCAP crash rating. Safety features such as six airbags, stability control and ABS brakes. This model also gets a four-star Euro NCAP crash rating. Low fuel consumption Reasonable level for diesel consumption for both standard testing and highway testing. The diesel engine is supremely improved with appropriate average figure for a mid-sized sedan. Brand personality Due to the good characteristic of brand personality should expression the core values of the brand, thus Skodas personality is centred on Elegance and European. If we compared its personality with famous person it might be Jude Law who could best represent elegance character to the brand. Key message Emotional appeals will be delivered as key tone The true value of powerful diesel car will serve as the platform for all communications and keep our campaign strategy consistency. Mandatory executional requirement legal qualification Company logo has to be shown in all communication tools. Tag line Simply clever should align with brand logo. All communication tools should end up with key message of the product which is The true value of powerful diesel car Activities Following are activities must be done; Why : The reasons that we need to perform this integrated communication plan are building positive brand awareness and associating the brand in the mind of consumers. Moreover, as a brand challenger competing the brand leader and gaining number one share in the market would be the optimum outcome for the brand. Who The primary target that we want to communicate with would be male 25-40 years old those working men who looking for the car that provide them better performance with elegance style. Secondary target are smart business people both male and female who age raging from 25-35 years old. Demographic characteristics Working people age is 25 or above Income level $AUS 9,000 per month. Most who lived in city or suburbs. Psychographic characteristics Lifestyle: Sociable, friendly, concern for others and pleasantness. Attitude: Self-confidence and belief in their decision. Where : The main campaign will be carried out in Sydney as centre in order to build giant impact in Australia. We need to implement in the big city because our target market mostly work and live in Sydney. Moreover, to create the powerful communication tools, we need to gain the massive reach and visibility from our prospects by placing our media in the centre, department store and office building of city such as CBD, QVB and martin place. When : This campaign will be carried out for 7 months starting from September 2010 until end of January 2011. For the details will be shown as following timeline; How : Measuring the effectiveness of marketing campaigns is to determine how successful it is. So, we need to set judgment criteria for each marketing communication tasks by tracking the main measurement such as Key performance index Total number of sales Leads generation. For each marketing task we can assess the effectiveness as following; Requests for information/brochure Request test drive Retail dealer traffic Website traffic or click-through rates Number of coupon redemption Phone lines to track phone orders Communication Brief Market research brief Objective To measure consumers value perception towards Skoda before and after the new communication campaign. To assess whether creative development create impact to the audience or not To conducted creative development to analysis whether IMC campaign achieves its objectives and marketing goals or not. To anticipate the future outcome of the social trend towards product category market Socials insight Customers Insight Target market / Audience Middle / city car segmentation. Respondents; businessmen and women 20 45 year of age. The research method Focus group Open-ended questionnaire Online survey Required task : Conducting brand positioning and image testing Conducting creative assessment Conducting Outcome-based research to study consumers insight and experience about city car Geographical boundaries All market research activities should be done in Sydney, Australia. Timeline Market research should be conducted start from week 1 week 2 of September 2010 Budget $ 320,000 for overall market research budget Advertising agency brief The role of advertising agency: Advertising agency has a responsibility to communicate our brand to the public via mass media. Each media will perform with particular purpose in order to capture a different area of prospect mind. Objective To build the brand awareness of Skoda To motivate consumers demand through the effective media To promote new product SKODA MANIA diesel engines Target audience Male 25 45 year of age. Key thought : VALUE Mood and Tone : Elegance / Prestige / Powerful / Smart Clean Key message : The true value of powerful diesel car Mandatory: All advertisements have function to influence our target audience to purchase the product Key message must out the end of ads scene Brand logo must be shown in all advertisement as well as tagline Simple clever TVC concept must engage a compelling story to unite the idea of with emotional. Story should build audiences emotion and energy with the detailed information of brand image and history. Advertising Campaign Tools Agency must develop 2 TVC , 2 print ads and 1 out of home medias TV Commercial: must be promoted during prime time. Print ads: must be placed in impact areas, could capture mass target audience such as train stations, bus stops, and office building areas and shopping centre. Timeline: Ads will be launched first 3 weeks of October 2010 then week 2 and 4 of both November and December 2010. Then only week 2 on January 2011 Budget $ 1,840,000 for overall advertising budget PR agency brief The role of PR agency: due to we want to establish brand reputation in the market and provide product into new category, PR such a powerful tool to help company accomplish lots of goal such as create Skoda name in consumers mind and capture consumers attention. Objective To build the brand awareness of Skoda To amplify talk of the town as well as buzz of Skoda test drive campaign To create brand value and equity into consumers perception To promote new product SKODA MANIA diesel engines Target audience Consumers, government , dealers , suppliers , corporate , NGOs and employees Key thought : VALUE Key message : The true value of powerful diesel car Required task: Providing press kit / press release to mass media about our brand new product The article published about the brand must be written in the magazine, advertorial and newspaper. The content must be captured attention of consumers, compete share of mind, and highlight on our product attribute VALUE Selecting Skoda brand ambassador who can be represented to brand concept and brand personality It is PR roles to create an attractive test drive event to amplify brands virus and motivate those three groups; Connectors, Marven and Salemen. To launch road show test drive event , let consumers experience with the new Skoda product and create word of mouth Word of mouth PR also responsible for generate the big impact of the buzz, thus we will engage people to word of mouth marketing as a key component to spread our test drive event. To let consumers experience with our SKODA MANIA and it is also opportunity of them to receive our product details and benefit of Skoda concept. Then the consumers will share experience among their friends and family. Moreover, word of mouth is more likely to reach and touch the mind of consumers which could drive the message to reach mass target without or low assistance from the company. So in this test drive event, it is necessary to invite all journalists from car magazine, men magazine and newspapers to attend and experience with test drive as well. The Buzz must encourage all journalists and maven to experience and spread about our product by providing advantage and highlighting on how consumer will perceive the value of the new brand product Timeline : Press release will be launched on week 1 October 2010 Brand ambassador will be selected on week 1 October 2010 Special event will be launched on first week 2 of November 2010 and run on for the 3 weeks Articles and advertorials in magazine and newspaper will start written after first week of test drive event Budget $ 1,440,000 for overall PR budget campaign Media planner brief Objective To select the effective media for all campaign tools Target audience Male 25 45 year of age. Key thought : VALUE Key message : The true value of powerful diesel car Required task Agency needs to select the powerful media